The quality and durability of our socks have taken precedence since day one. This is still the case. But so is minimising the environmental impact of the materials that we use. We have started to introduce more sustainable fibres into our collections and source even more responsible, premium yarns:

Scottish Lisle Cotton

Scottish Lisle cotton is obtained by mercerising the yarn, which strengthens the fibres and minimises the risk of shrinkage. This significantly increases the durability of our socks, helping the colours last wear after wear and ultimately minimising textile waste and energy usage.

Organic Cotton

Certified organic cotton is grown without using pesticides and fertilisers, ensuring that its cultivation and harvesting does not damage the land’s biodiversity, biological cycles and soil. The absence of harmful pesticides also protects the health of both farmers and consumers.

80% of organic cotton crops are grown in rain-fed farms which do not use irrigation, so they require much less blue water from lakes and rivers.

Lyocell

Lyocell is a very clever synthetic material that comes from renewable wood sources. It is as close to a no-compromise wonder material as you can get, which is why we chose it for our debut collection of boxer briefs. It is created using a closed-loop production process, which doesn’t create any harmful by-products that get released in the environment once the process is finished. It is importantly a quick and simple to create, meaning less energy and resources are used to make it.

Recycled Polyamide

To create our perfect stretch-fit material blend for our socks, we throw in just a dash of clever manmade yarn called polyamide, and we ensure that this is recycled polyamide.

When it comes to the end of our socks’ lives, our Sock Amnesty initiative is one of our sustainability pillars. Since its launch in 2018, we have collected over 20,000 pairs of unwanted socks from our customers and they have all been responsibly recycled or repurposed in order to reduce textile waste. By partnering with The Reclaimery – who are experts in upcycling and repurposing clothing into new, fashionable and wearable pieces – we are able to turn thousands of unwanted socks into mittens and neck warmers for those in need through charities like Crisis UK and Give Your Best UK.

Not only are we able to create useful items for those in need by upcycling our socks, but repurposing textiles in this way is a sustainable way to reduce global CO2 emissions, water usage and other resources, by decreasing the need for new materials.

You can learn more about Sock Amnesty and The Reclaimery here.