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Why London loves Muhammad Ali

Blog, News • 23 January 2023

An icon that left an indelible mark on the world, Muhammad Ali is a name synonymous with greatness, positivity, and self-belief. His place in history as the greatest boxer of all time is undisputed but it is underpinned by the qualities that made him a true icon: his unique style, his inimitable swagger, his desire to do good for others, and his inspiring confidence. 

And London Sock Company’s new sock collaboration with the people’s champ is a celebration of all of these values, as well as his special affinity with London – a city that embraced him as one of its own.

A black and white photo of Muhammad Ali in the boxing ring

Muhammad Ali and London

While he is a truly global icon, Muhammad Ali’s connection to London is extra special. Not only is the history of boxing forever intertwined with the Big Smoke (it was here in 1865 that boxing was first classed as a sport), but Ali fought in London more than any non-US city throughout his career. Ali loved London and Londoners loved Ali back. From surprise visits to Brixton to runs in Hyde Park and trips to Saville Row, he made the most of every stay in the city. It is a relationship that was forever cemented when he escorted the Olympic flag at London 2012.

Muhammad Ali’s Unique Style

Ali’s approach to style and his appreciation of fashion may not be as well known as his boxing prowess, but Ali was a connoisseur of bespoke suits and impeccable tailoring. Ali celebrated the fact that he dressed differently from other boxers of his era. He gravitated to well-fitting classic and traditional prints: houndstooth jackets. Neutral jumpers. Knitted polo shirts. Cream polo necks. Simple, tailored tuxedos. Classic sports gear. Pinstripes. His commitment to quality clothing meant that when he visited London, he headed to Savile Row to be fitted for pieces by tailor Harry Helman (an outfitter whose clients included Prince Philip and Terence Stamp).

muhammad ali

A famous quote attributed to Ali during this time of his life is: “I’m a gentleman now, I have to look like one.” Ali’s smart, sharp sense of style enhanced his already incredible presence in a room and complemented his impressive persona and famous sense of self-belief. 

This is why this is the first collection in London Sock Company’s ICONS series. Socks that celebrate great people who represent unashamed individuality and style. People who empower, who influence, who look beyond themselves to make the world a better place.

Who inspired others to Walk Brighter.

The Muhammad Ali Collection 

The Muhammad Ali x London Sock Company collection celebrates the elegance, passion and inspiration of Muhammad Ali. Each pair is here to help you channel the swagger and style of this global icon. It features six designs emblazoned with a hero logo in gold of Ali’s iconic stance. Stylish socks for striding in confidence.

Ali famously lived by six core principles: Confidence, Conviction, Dedication, Giving, Respect and Spirituality. He constantly challenged people’s perceptions and expectations, never changing his commitment to his craft. The Muhammad Ali x London Sock Company celebrates his colourful life and his continued legacy of excellence. 

Believe and Walk Brighter with the Muhammad Ali Collection today.

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