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Men’s Style Tips: Wearing Pink

Blog • 21 January 2020

The colour pink has been fashionable since the 18th century, with many aristocratic families across Europe adorning this shade to represent wealth, youth and new beginnings. Since then, the trend of wearing pink has ebbed and flowed, and now there is a renaissance of this bright shade in 2020. As the new decade has now firmly arrived, London Sock Company has chosen pink as our ‘Colour of the Season’.

According to Jonathan Openshaw of The Future Laboratory, human’s interest in the colour shouldn’t necessarily be possible. In an article for Mr Porter, he explained the perplexity of this shade. “It’s surprising that pink has such a strong visual impact because, technically speaking, the human eye shouldn’t be able to perceive it at all. Our retina contains around seven million cone receptors that register red, green or blue (RGB). Pink isn’t on the light spectrum and, in many ways, it’s a biological mystery that we can detect it.”

To take the mystery out of incorporating pink socks into your wardrobe, we have curated the best advice and style tips for wearing this colour, as well as highlighting our favourite styles with a hint of pink.

Start small

Cautious about too much colour? Our Navy and Soft Pink Floral is a foolproof way to add a small touch of pink into your look. This is just a hint of pink in your look, and this pattern perfectly complements dark navy jeans.

Experiment with different shades

Like all colours, pink has various shades, so experiment to find the one you like best. You can go bold and bright with our Pink Friday sock style, or more muted with Desert Pink from our Ilaria Urbinati collection.

Man in dark suit wearing pink socks

Mix pink with neutrals

Pink works well with neutral colours. Think white, grey and black. Try a crisp white shirt, smart black chinos and our Jacquard design in Rose for an effortlessly stylish outfit

Try tonal dressing

Tonal dressing is a style trend where you wear different items of clothing that fall within the same colour palette or ‘family’. Now, we aren’t recommending a head-to-toe pink look in the same shade, so try mixing different textures or patterns in one outfit. For example, wearing our Pink Friday style? Match it with a pocket square of the same colour for a bright spring wedding look.

Discover something new

As Vogue reports, “Pink Was The Most Unexpected Menswear Trend On The Spring/Summer 2020 Catwalks.” So, if you’re looking to shake up your sock drawer, a splash of pink tones will be sure to get you noticed.

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