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Welcome to the future of Christmas: 21st Century Gifting

Blog • 14 December 2016

The way we give and receive presents is changing; there will always be the ‘gathering around the tree exchanging wrapped parcels’ scenario but a different form of gifting is slowly but surely growing. Subscriptions are nothing new in terms of gift-giving but where they previously existed within the realms of magazines or perhaps slightly gimmicky ‘Cheese of the Month’-style clubs they are now evolving into something far more wide-ranging and exciting.


One example would be Bloom & Wild (https://www.bloomandwild.com) who offer a flower delivery service that actually comes in through the letterbox. You can have bouquets delivered weekly, monthly or fortnightly and they offer gift subscriptions, brightening up your home with minimum effort and maximum effect.


For the gentlemen who likes to flash a stylishly adorned ankle, The London Sock Company offers a service which allows subscribers to choose the pair of socks they would like delivered each month. The gift-giver can dictate how many pairs per month, for how many months and starting at just £30 for three months, it doesn’t break the bank while being both a fun and practical present – because who doesn’t need more socks? It’s the gift that literally keeps on giving throughout the year, and reminding the recipient of the giver every time they put on a lovely new pair of socks.


Naked Wines (https://www.nakedwines.com/wine-gifts#view-gift-cases) are another company who have revolutionised buying and gifting wines by cutting out the costs that make wine expensive. In their own words, “You don’t have to be rich to drink great wine. Lots of brands out there charge very high prices – in reality, even the most expensive wines rarely cost more than £15 to make. At Naked we strip out all the unnecessary sales and marketing costs and focus on putting the highest possible quality grapes in the bottle.”


In honour of their mutual, non-traditional approach to gifting, this winter Naked have teamed up with The London Sock Company to offer a case of wine worth £60 free with any order over £100. “We were immediately drawn to The London Sock Company,” say Naked Wines. “Their brand ethos, their dedication to quality and their passion for craftsmanship. They put the same love and attention into their socks that we channel into our wine.”


So, for a truly original Christmas gift this year perhaps think outside the conventionally wrapped box under the tree.


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