
Why Invest in London Sock Co.
✔️ Proven premium brand with over 3 million pairs sold to over 100,000 customers in 90+ countries
✔️ Strong growth with positive EBITDA in 2024
✔️ Credible, trusted reputation rated Excellent on Trustpilot from 4,600+ reviews
✔️ Celebrity appeal worn by Ryan Reynolds, Daniel Craig, Stanley Tucci, and many more
✔️ Ambitious global expansion plans including localising EU & USA fulfilment to drive growth & margin
✔️ Customer-first ownership—this round prioritises our loyal customers
✔️ Scalable exit potential from strong acquisition and retention rates
✔️ Exclusive investor perks, including VIP discounts, limited-edition collections, and unique brand experiences

Why We’re Raising Now
Your investment will help us:
- Attract more stylish customers around the world, sustainably and profitably
- Localising fulfilment in the EU and USA to drive growth and margin
- Accelerate our B2B business, which today already includes Saks Fifth Avenue & Lane Crawford
- Improve efficiencies through better technology
Why We’re Inviting You
You’ve helped build London Sock Company into a global brand - your support, loyalty, and impeccable taste have shaped who we are.
Now, we want you to share in our future. We're launching a Crowdcube crowdfunding round and giving you early access to express your interest in invest with us.

Exclusive Investor Rewards
Thank you for your interest in being part of our crowdfund.
Invest as much as you wish. The more you choose to invest, the more exclusive rewards you'll unlock. (This is just an expression of interest—there’s no obligation.)
- £30,000+: £500 gift voucher; Early access to seasonal collections; Personal 20% off code; Lunch with founders; VIP event invite; We’ll donate 100 pairs in your name to a partner charity
- £20,000+: £350 gift voucher; Early access to seasonal collections; Personal 20% off code; Lunch with founders; VIP event invite
- £10,000+: £300 gift voucher; Early access to seasonal collections; Personal 20% off code; Lunch with founders
- £5,000+: £250 gift voucher; Early access to seasonal collections; Personal 20% off code
- £1,000+: £150 gift voucher; Early access to seasonal collections; Personal 15% off code
- £500+: £60 gift voucher; Early access to seasonal collections
- £250+: £30 gift voucher
- £100+ (minimum investment): £15 gift voucher
Gift vouchers are redeemable on our website.
Personal discount codes are ongoing.
A Word from the Founders
"When we started London Sock Company, our mission was simple: to help people "Walk Brighter" and feel more confident every day. We’re proud of how far we’ve come—and even more excited about where we’re going. We’re thrilled to invite you to own a part of the company you’ve helped us build as we continue to grow."
— Dave & Ryan, Co-Founders

What do these stars think of our socks?
London Sock Company x Suited & Booted
Because style should empower everyone.
Our impact as a brand goes beyond simply selling socks. We also believe in supporting great causes and charities.
With every order, we help charities like London-based Suited & Booted, an organisation that embodies the power of self-belief and the power of style to instil confidence and optimism.
Watch the video below to learn a little more:

London Sock Company x Suited & Booted with Dan Walker