The Muhammad Ali Collection
“You must believe you are the best …” – Muhammad Ali
Believing. It’s a marvellous thing.
It makes us stand taller. Stride with confidence. Take on life optimistically.
And if there is one man who knew its power, it’s Muhammad Ali. A global icon with a strong sense of self-belief, a unique style and a special connection to London. The people’s champ.
Channel his swagger, self-belief and unique style with the official Muhammad Ali x London Sock Company collection.
The Collection
THE GREATEST
The Muhammad Ali Collection
Introducing a collection with none other than the greatest boxer of all time. Muhammad Ali.
This officially licensed collaboration features six styles knit from Scottish Lisle cotton with our signature rib and Ali’s iconic silhouette embroidered in gold.
Available as gift boxes or individually, these socks pack a sartorial punch. Just like the man himself.
"DON’T COUNT THE DAYS; MAKE THE DAYS COUNT."
Introducing LSC ICONS
This limited-edition collection will be the first in London Sock Company’s ICONS series.
Socks that celebrate great people who represent unashamed individuality and style. People who inspire self-belief, who empower, who influence, and who looked beyond themselves to make the world a better place.
People who inspire others to Walk Brighter.
MUHAMMAD ALI'S LONDON
The People's Champ in London
Loved and admired the world over, Muhammad Ali had a special affinity with London. And London loved him.
It was here, where boxing was first classed by the Queensberry Rules in 1865, that Ali fought the most contests outside of the USA. He returned to London three times in his career – twice to fight against Sir Henry Cooper and once against the aptly-named, Brian London.
Ali always had a special bond with the British public. He paid surprise visits to Brixton on two occasions, he joked with football fans, he spoke with Michael Parkinson, and he loved to take in the sights – leaping fences in Hyde Park, running along the Mall and taking in the sights at the GPO tower in London.
Ali even escorted the Olympic flag at London 2012.
LONDON SOCK COMPANY x MUHAMMAD ALI
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OUR 12 MONTH SOCK SURE GUARANTEE
We’re so confident in our craftsmanship that we promise you 100% sock satisfaction. Our 12-Month Sock Sure Guarantee means a no-quibble swap if anything goes wrong with one of your pairs in the first year.
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“A must-have for the style conscious”
“It still feels like a gift every time your London Sock Co. socks arrive”
“The new King of Socks!”
“The perfect style accessory”